Know Your Code
By: Nathaniel Young


Gavin Belson announced this week that Hooli’s long-suffering Nucleus project has been retired. Despite a significant amount of hype and press, the compression platform never had an official launch, and the division will be dissolved. Hooli looks forward to “continued innovation in other spheres, as innovative as the sphere itself.”

When Belson announced Nucleus during his TechCrunch Disrupt keynote, the unrealized product struggled immediately, as then-unknown company Pied Piper hit a Weissman score of 5.2, eclipsing Hooli’s 2.89. Bad news continued when Hooli used the Nucleus technology to stream a UFC fight in 4K. Rumored to be one of the best fights in the last 10 years, the match was effectively unaired to the public.

The highly publicized live stream—advertised as “powered by Nucleus”—failed spectacularly, freezing just as Molina made the winning move, knocking out Bulgakov in a stunning hit that no one saw. The at-home audience couldn’t tell if it was a KO or a TKO, but we’ll forever have the image of Gavin Belson seared in our memory. After that disappointment, Hooli released a beta to press, and the hits kept coming: Initial reviews of called Nucleus “clunky” and “bad.” Hooli is moving on.

The Nucleus news comes at the same time as the company announced hundreds of layoffs across all divisions. Staying true to the Hooli mantra, the company said in a statement: “It takes change to make change.” The statement added that these were routine layoffs after annual performance reviews, and the company looks forward to reinvesting the cost savings into its commitment to innovation and making the world a better place.

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